What is SEO? What are the different types of SEO?
Let’s start with what is SEO.
If you have researched how to increase traffic to your website you have probably seen everybody talking about “Improve your SEO” on your site, but what is that really mean?
SEO stands for Search Engine Optimization. The Online Marketing Technique helps to bring the websites to the top of the search results. There are several different search engines out there, like Google, Bing, Yahoo, Yandex, Baidu, and many more. But 90% of searches are done on google.
What is basically search engines do?
Search Engines look into the website code to find pages and index them in their database. It is very similar to when you have a book and at the end of the book, you have an index where it tells you where everything was talked about in the location. That’s pretty much that search engines and their indexing system works.
The biggest reason SEO is so important to your website is if you are ranking on top three positions of the search engine they get over 70% of all clicks, if you are ranking on the first position you will get most of the clicks on the search engine. From all the search engines we will take the example of google.
But, how does google know whom to rank on the top of the search results? The biggest factor is relevancy. You should make sure that your website is exactly what the searcher is looking for when they are searching in google.
Now Google uses 100’s of factors to determine what is the most relevant keyword by using their algorithms and there’s no way that we’re going to be able to cover all of those but, if we can concentrate on a few of them then we can rank in the google search results.
In addition to relevance, you also make sure that your site is useful. It means that when a user clicks on your website link and goes to your website they should get the information that they’re looking for that is easily found. We sow what is SEO and how does search engine works to rank the website in it. Now let’s talk about types Of SEOs.
Types of SEO:
There are three major types of SEO for the website.
1) On-Page SEO
2) Of-Page SEO
3) Technical SEO
Let’s start with On-Page SEO.
On-Page SEO: The way you optimize the content plays a major impact on the ability to rank on the google search engine.
What is basically on-page SEO?
On-Page SEO is the process of optimizing each and every web page to rank higher on google or any search engine results. In this, you have to optimize content and correspond to HTML source code on your web pages. By optimizing the website you can generate a lot of traffic to your website.
What are the On-Page ranking factors?
No matter how good your content is it would drag higher if you don’t include the op-page SEO techniques. Let’s dive in to check the On-Page ranking factor.
Title Tag: It is always the text displayed on the SERP’s which is the clickable header. It is basically an HTML element that simply specifies the title of the website. It is the text displayed on the SERP (Search engine result pages). It is the first impression of your page content it is a way a viewer looks at your website.
Meta Tag: It is basically the keyword you want to rank for on the web page. You can add 3 - 4 Meta tags to your website for ranking in search engines.
Headers: They are used to drive more attention to the topic you will be discussing. They are basically used to highlight a topic.
Page Content: Creating impressive content and adding out-of-the-box ideas to improvise your website.
Link Building: You should include internal and external links in your website or web pages.
Off-Page SEO: It refers to all the actions you can take off from your website to establish your authority and help boost your site's ranking.
This includes links from other website guest blogging, posting on social media, or writing forums all of these come under the category of Of-Page SEO or Off-page optimization. In this backlinking is more important for the ranking of the website. Off-page SEO helps to improve overall website authority.
The number of quality of links pointing to the website remains one of the top three signals taken into account when Google ranks a website. Backlinking your content or backlinking to your website plays a very important role in getting ranked on google and generate lots of traffic from Google or other search engines.
Technical SEO: It is the SEO process of optimizing your website for the crawling and indexing phase. With technical SEO you can assist search engines to access, crawl, interpret, and index your content. It is called technical because it has nothing to do with the actual content of the website or with website promotion.
The main goal of technical SEO is to optimize the infrastructure of a website. It is a very important step in SEO because if there are problems with your technical SEO, the search engine may not be able to index your content and this will negatively impact your SEO effects.
It is thus crucial to perform a technical SEO audit and fix any error before you proceed with any other task.
You should register your website with a Google search console to check for crawl errors and correct them. You should check and optimize your robots.txt file. Robots.txt is a file that gives instructions to search engines as to which pages of your site they can crawl and index. A mistake in this file can negatively impact your rankings.
You need to review your site structure the way your website is structured is super important for SEO. A Complicated structure makes the work of search engines difficult.