Social Media and Social Media Marketing.

Social Media

Social media is an online platform where we can share thoughts, information, picture, and videos. We all use it in our day-to-day life. There is various social media platform like Facebook, Twitter, and WhatsApp, etc. We all use them to communicate and socialize locally as well as globally. Social media has both advantages and disadvantages.

The advantages of social media are:

1) The benefit of social media is that we can share our thoughts and ideas with people across the world.

2) Even a common man can express his opinion on any national or international issue.


3) Another benefit of social media is that people can showcase their talent on this platform.


4) Many people gained fame by showing their talent through social media.


5) It’s also helping people to earn money. People sell many things on it like clothes, books, electronic items, etc. through social media.


6) Social media is also used to create awareness amongst people. People with good knowledge about any topic use this type of platform to create awareness amongst people.

The disadvantage of social media:

1) Addiction is the biggest drawback of social media.


2) People have got used to checking their social media accounts now and then. They spend a lot of time checking various posts on social media.


3) Spending a lot of time on social media also brings a lot of health disorders like stress, anxiety, and sleeplessness.


4) Social media is that we cannot trust all the information available here. Some information can be true while some can be fake.


5) Our personal information becomes easily available to many on the net. Hence we need to stay alert from hackers.


6) Where cyberbullying is another major drawback of social media.


Social Media Marketing

Social media marketing mainly refers to the process of obtaining more traffic through social media sites.

Some major social media platform include

  • Facebook

  • Twitter

  • Instagram

  • Linked In



Facebook is a huge online platform that allows you to post status updates and send messages as well as share videos and photos. It is a social networking service that enables you to share your views, opinions and also contribute to other people’s posts.

Facebook Messenger:  Facebook Messenger is a mobile tool that makes it feasible for instant messaging services. It allows Facebook users to send messages directly to friends and families.

Facebook, as a platform, has made it possible for people to connect and know each other regardless of where they are. The business has opted to budget heavily for Facebook advertisements and, despite recent changes to the Facebook algorithm making it harder to get business page posts seen by your followers, a little expertise and originality plus a small budget can go a long way.


Twitter is a real-time information-sharing network. We can share information instantly and connect with other peoples around the world More than 85% of users use Twitter via mobile phone.

A tweet is a message that consists that consist of a maximum of 280 characters. In the tweet, you can add images, videos, and links as well. There are over 1 billion accounts and 300 – 400 million active users from all around the world. On Twitter, there are over billion searches every day.


It is a mobile application that allows you to take, edit and share photos and videos, your friends and family can follow you on Instagram to see your pitchers and video posts you can also follow your friends and family as well as celebrities and athletes to keep up with their posts.

You can choose to have your posts to be public or make your account private so you can pick and choose who can see your posts.


It is the world's largest professional network, helping people find and share opportunities every day. Managing your career is just one reason to join LinkedIn. As you develop your professional profile, you establish an authoritative resource on your experience and capabilities that let people find you when they search the Internet.


In two minutes, you’ll be up and running with the most important page on the web you’ll ever have.

There are five pillars of social media marketing

  1. Strategy

  2. Planning

  3. Engagement

  4. Analytics

  5. Advertising                                  


Strategy:  It’s the major path that tries the growth of the company. It let you the analysis set relevant goals and helps in planning the business. The more effective use of strategy is higher the chance of being successful.

Planning:  A large part of your business success depends on social media planning. Also before start posting on social media you need to have an amazing plan. In order to create a good plan having an objective is more lightly to the business.

Engagement: As your business grows they reach also eventually increases. Starting with maintaining a social good profile interacting with customers on any of the social media platforms.

Analytics: social media is a very vast platform where you can promote any of the products. Analyzing your leads from social media tracking them and converting them is very important.

Advertising: These are nothing but the ads shown in the video are for the promotion of the company. Social media is more than powerful you can manage the status of you give your advertisement. It’s is useful for content the advertisement for promotion of your business.



We focused mainly on two tools in social media marketing.

  • Buffer

  • Hootsuite

BUFFER: Buffer can manage your social accounts by helping you schedule posts on Facebook, Instagram, and so on. It’s is a software application which is mainly design for the web and mobile.

The features of Buffer are easy to share your posts faster using Buffer’s browser extension.

  • It’s free of cost price

  • Share your tweets at the right time.

  • Easy to track top-performance content.

  • Easily customize your scheduling process.

HOOTSUITE: It’s one among wildly used social media marketing platforms. Lets you build smarter workflows scales across your organization and delivers demonstrable ROI. This amazing tool allows to you collaborates with your team member.


  • Identify your market goals

  • Create a unique and specific strategy

  • Always be consistent

  • Choose the right social media platform

  • Focus on your messaging

  • Be up to date with the latest technology trends

  • Analyze your results and focus on the part which needs more attention



  • Seek out your target audience focus on what your customer is looking for to deliver accurate results.

  • Also, define a good set of goals and build a good business strategy

  • Always concentrate on what your customer wants and also be good at social media management.

  • Distributing your content is a must. If you working on an e-commerce site you should know how to handle analyze results and you should know how to track them.