BEST 7 BOOKS FOR CONTENT MARKETING in 2021
Here we go through 10 of the very best content marketing books. I have used content marketing as a core strategy in a number of businesses over the years. It’s a very well establish approach when it comes to attracting an audience, and building trust and authority with that audience. And over the last decade or so, content marketing has become a very popular approach, especially as it’s become easier to publish articles, podcasts, videos, and other forms of content.
So with this list, I will go through all 10 books so that you can identify and choose the ones that you feel would be most relevant to what it is to your trying to accomplish. So let’s dive directly into the list, starting with, the first book.
1) “THEY ASK YOU ANSWER” By Marcus Sheridan.
2) “CONTENT Inc” by Joe Pulizzi.
3) “CONTAGIOUS” by Jonah Berger.
4) “START WITH WHY” by Simon Sinek.
5) “THE 22 IMMUTABLE LAWS OF MARKETING” by Al Ries and Jack Trout.
6) “THIS IS MARKETING” by Seth Godin.
7) “BREAKTHROUGH THE NOISE” by Tim Stable and Josh Young.
8) “HOW TO BE AN IMPERFECTIONIST” by Stephen Guise.
9) “EVERYBODY WRITES” by Ann Handley.
10)“YOUTUBE SECRETS” by Sean Cannell and Benji Travis.
“THEY ASK YOU ANSWER” By Marcus Sheridan
If you have an established business and you’re simply looking to add content marketing into the mix to grow your reach to attract more customers to your business, then in my personal opinion this is the very best book on that subject. It really focuses on how to create the right content to attract more people to your business and to convert those people into paying customers. And just generally, to become a far more trusted authority in your marketplace so that more people in the category are aware that you exist and they turn to your business when they’re looking for help.
So this book covers the five most important subjects that you need to address when it comes to creating content, including costs and pricing, problems, reviews, versus and comparisons, and best in class. And goes on to explain how to create content for each one of these categories. And it goes much, much deeper covering all kinds of topics, including how to use your content to streamline your sales process. So again you have established your business and you looking to get into content marketing, my personal opinion, this is the best book to start on.
“CONTENT Inc” by Joe Pulizzi.
This book can help you build a massive online audience, whether, as with the last book, you already have an established business, or if you’re looking to build the audience first, and then eventually turn that into a business. This is an incredibly popular strategy today.
Many entrepreneurs understand the value of first building a connection, establishing an audience, attracting people that are interested in a specific topic or theme, and then later finding out the kinds of products and services that those people are interested in, turning that audience into a business. So whether you have established business, again as with the last book, or you’re simply looking to build an online audience, this book covers six very important steps.
And those include choosing the right audience, creating a unique content strategy, establishing a solid foundation, building a loyal audience, diversifying your content over time, and finding multiple ways to make money once you’ve established an audience. To build an audience this book can help you build a massive online following.
“CONTAGIOUS” by Jonah Berger.
So this book is all about how to create a product, services, or in this case content, that is more likely to be shared and recommended by those that consume it. It covers the six principles of contagiousness, six unique things that you can incorporate into your content to make it more likely that people share and recommend it.
You can take any one of the ideas or you can combine multiple together to create content that is far more likely to spread. This book includes many practical examples of businesses that use these principles to make services, products,s or even content that is much more likely to become contagious.
“START WITH WHY” by Simon Sinek
This book covers what’s called the golden circle, what you do, how you do it, and why you do it. And the why is most important because as Simon Sinek explains, “People don’t buy what you do, they buy why you do it.” Which of those three explanations of what it is that I do did you connect with most? Was it the what, the how, or the why?
Now, if you’re at all interested in reading, almost certainly you connected most with the why, and that is what we’re talking about here because even though you almost certainly found this content by looking for the what or perhaps the how, it’s the way that might allow us to connect on a deeper level and may in fact, cause you to come back to my content.
“THE 22 IMMUTABLE LAWS OF MARKETING” by Al Ries and Jack Trout.
This is one of my favorite business books of all time. It focuses on the power of positioning, how to position your products, your services, or in this case, your brand. Whether it’s your personal brand, whether it’s your business brand, however, it is that you’re publishing content, you won’t make it very easy for people to make a connection between your brand and what it is that you do. For example, for ESPN, many people would connect that sports news and coverage. Or The Verge, you might connect that with technology, news, and opinions.
And the idea is number one, you want people to be very clear on what it is that you do, but where this book really shines, and the core idea behind this book is you want the reverse association to also be true.
“THIS IS MARKETING” by Seth Godin
This book is primarily about marketing products and services, but at its core, it’s really about how to create a movement, how to build momentum with something new. And when it comes to content marketing, momentum is very, very important especially early on when you’re attracting your first viewers or readers or listeners.
So this book is all about making sure you can build that initial momentum and one of the core recommendations in this book is to focus on the smallest viable market. To choose a very small niche to start where you can identify a group of people that are going to benefit most from what it is that you’re creating. Because ultimately and ironically, as the book explains, it’s the audience that’s going to allow you to build the momentum that you need to eventually reach a larger and more diverse audience.
“BREAKTHROUGH THE NOISE” by Tim Stable and Josh Young.
This is another really great book when it comes to creating high shareable content. And this one focuses primarily on video content. The authors created a company called share-ability, and that business is responsible for some of the most popular viral videos of all time. And not just any random viral videos but videos that were specific basically designed to promote either a product or a business brand.
So they set out to create a video that would not only be highly shareable, but simultaneously would help to promote some business interest, very difficult to pull off, but this book is about how to achieve that. So if you’re interested in creating brand-building content, this book covers nine different rules for how to increase the share-ability of business-related content. An absolute must-read especially if you’re creating video content.